Integrated Media Cooperative Enters Partnership Agreement with Three Telemarketing Firms
Chicago, IL
The Integrated Media Cooperative announced today that it has entered into an agreement with Advanced Data-Comm Inc., Lester Inc. and RCS/Response Technologies Inc. to provide telemarketing services for its members. These companies we selected by the IMC Circulation Committee after a review that included more than 15 companies.
"We are delighted to add these firms as preferred partners" Bill Walker CEO of IMC said "The rigorous vetting the committee performed insures their 'best in class' status for our membership."
Jerry Clark Vice President of Circulation for Putman Media said "All three of these firms showed they have the ability to perform under pressure and at a very cost efficient cost per name based on historical data. We look forward to working with them."
Jeffrey Zabe Manager of Circulation for Edgell Communications Inc. said "Our publications rely mainly on telemarketing services to re-qualifying our subscribers, an effective but costly method for circulation budgets. I look forward to partnering with these companies, with the cost-saving benefit of working through the cooperative."
Adrianne Knox Director of Circulation for Douglas Publishing LLC said "When IMC members are looking for telemarketing services to gain either new subscribers or re-qualification we believe they will agree with our assessment."
About Integrated Media Cooperative
The Integrated Media Cooperative was founded on March 15, 2005 our members include Allured Publishing Corporation, Douglas Publishing, Dowden Health Media, a subsidiary of Lebhar- Freidman Inc., Edgell Communications, Farm Journal Media, Meister Media Worldwide, NTP Media, Inc., Northstar Travel Media, LLC, Putman Media, Stamats Communications Inc. and Vance Publishing Corporation. These companies represent more than 100 magazines, with a combined circulation of over 4 million and over $300 million in annual revenues. The Integrated Media Cooperative is dedicated to the preservation of independent small to medium-sized magazine publishing companies by providing opportunities to share of best practices, innovate through mutual efforts, and benefit financially through consolidation of volume purchasing. We will strive to reach these goals by collaborating with suppliers of goods and services offering them reduced competition, greater than average growth, reduced marketing costs, and open communication and information flow.
About Advanced Data-Comm
Advanced Data-Comm was founded in 1988 and provides inbound and outbound teleservices to over 100 clients nationwide. The company operates four locations, including Oelwein and Dubuque, Iowa, and Superior and Ashland, Wisconsin. Contact: Bill Strauss, Senior Vice President of Sales and Client Services Advanced Data-Comm, Inc. * 301 Data Court * Dubuque, IA 52003 Phone: (563) 582-9501 * Fax: (563) 582-2003 * E-Mail: bstrauss@advanced-data.com
About RCS Response Technologies
RCS Response Technologies, Inc. is a single-source direct marketing firm founded in 1987 to provide high-impact direct mail to business publishers. In 1993, RCS introduced telemarketing to the same market and in 1998 outbound and inbound Fax service.
Applications include subscriber acquisitions for paid and controlled publications, data gathering and conference-related marketing. For more details view the brief presentation at www.rcsdirect.com. 4101-H Stuart Andrew Blvd . Charlotte, NC 28217-1580 . 704-522-1919 . Fax 704-522-9092
About Lester Inc.
Founded in 1981, Lester, Inc. is a premier Business Process Outsourcing service provider specializing in serving the needs of the Publishing, Information Services and Market Research industries. Lester, Inc. has particular expertise in acquiring and renewing subscribers for BPA and ABC audited controlled and paid magazines. A BPA Telemarketing Committee Charter member, Lester has a strong reputation for superior quality and highly responsive customer service. Lester, Inc. operates three fully automated teleservices centers located at Kentucky, Connecticut, and Mumbai, India.