SRDS Agrees to Offer Special Advertising Programs to Integrated Media Cooperative Members
DES PLAINES, IL, June 1, 2006—SRDS (Standard Rate & Data Service) (formerly Standard Rate and Data Service) and Integrated Media Cooperative (IMC) have entered into an agreement to provide IMC members with customized advertising programs to promote their publications and other media offerings to the ad buying community through SRDS.
SRDS offers smaller publishers the unique opportunity to cost-effectively reach media buyers, (including current advertiser and agency clients and prospective new customers) when they're actively researching, analyzing, and recommending media options. "This is an exciting partnership that will let our members have visibility and exposure to the media buying community on par with the major media companies," states Bill Walker, CEO of IMC.
Dave Emery, Publisher of the SRDS Business Publication Advertising Source®, adds "With the launch of our Business Publication Connections™ marketer's guide this summer, our publisher clients will be reaching advertisers directly. Connections is going to key personnel including ad managers, product managers, marketing directors and others involved in the media decision process. We realize how important this audience is for most business publishers, IMC members included. They'll benefit from this additional exposure beyond our core user base of agency media professionals."
About Integrated Media Cooperative
The Integrated Media Cooperative was founded on March 15, 2005. Members include Allured Publishing Corporation ,Ascend Media, Douglas Publishing LLC, Dowden Health Media, a subsidiary of Lebhar- Friedman Inc., Edgell Communications, Farm Journal Media, Meister Media Worldwide, NTP Media, Inc., Northstar Travel Media, LLC, Putman Media, Stamats Communications, Inc, Speccom International and Vance Publishing Corporation. These companies represent more than 400 magazines, with a combined circulation of over 4 million and over $300 million in annual revenues.
The Integrated Media Cooperative is dedicated to the growth of independent small to medium-sized magazine publishing companies by providing opportunities to share of best practices, innovate through mutual efforts, and benefit financially through consolidation of volume purchasing. We will strive to reach these goals by collaborating with suppliers of goods and services offering them reduced competition, greater than average growth, reduced marketing costs, and open communication and information flow.
Contact: Bill Walker * 312-751-9599 * bill@imc.coop
About SRDS
SRDS has been bringing the media community together for over 85 years. As the leading provider of media rates and data, SRDS connects buyers and sellers through online and print sources that offer comprehensive coverage of traditional media (magazines, newspapers, television, direct marketing and radio), as well as today's alternative marketing opportunities (online and out-of-home). Through SRDS Media Solutions™, we continue to provide high-quality data, advanced functionality and value-added services that meet customers' planning and buying needs.
SRDS is a VNU business. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). For more information, please visit the SRDS or VNU Web sites at www.SRDS.com or www.VNU.com.
Contact: Dave Emery * 847.375.5071 * demer@srds.com