Integrated Media Cooperative Enters Partnership Agreement with Informz Inc.
Chicago, IL
The Integrated Media Cooperative announced today that it has entered into an agreement with Informz, Inc. to provide email delivery services for its members. Informz is a premier provider of email marketing services including delivery, online surveys, event management, fund raising and lead qualification. "InformZ will provide our members with world class email marketing services which is a rapidly growing segment of our business." Bill Walker President & CEO of IMC stated.
Joe Tyler President and CEO of Informz said, "Our partnership with IMC will give us an opportunity to grow our business by developing closer relationships with IMC members. We look forward to working with IMC members to assist them as the online environment becomes and increasingly important aspect of publishing."
About Integrated Media Cooperative
The Integrated Media Cooperative was founded on March 15, 2005 with 10 founding members: Allured Publishing Corporation , Douglas Publishing, Dowden Health Media div. Lebhar- Freidman Inc., Edgell Communications , Farm Journal Media, Meister Media Worldwide, NTP Media, Inc. , Northstar Travel Media, LLC, Putman Media , Stamats Communications Inc. These companies represent more than 80 magazines, with a combined circulation of over 4 million and over $250 million in annual revenues. The Integrated Media Cooperative is dedicated to the preservation of independent small to medium-sized magazine publishing companies by providing opportunities to share of best practices, innovate through mutual efforts, and benefit financially through consolidation of volume purchasing. We will strive to reach these goals by collaborating with suppliers of goods and services offering them reduced competition, greater than average growth, reduced marketing costs, and open communication and information flow.
About Informz:
Informz (www.Informz.com) is an online marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools to easily and cost-effectively promote their brands, send their online publications to readers, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include click stream analysis, triggered follow up mailings, A/B splits and much more.